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How to analyze statistics?
How to analyze statistics?
Alan K. avatar
Written by Alan K.
Updated over a week ago

“Subscriptions stats” is the main section of the dashboard where you can check and analyze statistics of Notix performance on your source.

Available filters with search fields:

  • Source id: id of the source which you have initially added to the platform.

  • Tag ID / Zone id: id of the script that you have put on your website or landing page.

  • Country: geo from which you have attracted subscribers and where subscribers have received your messages.

  • OS type: operation system of the user device where you have collected subscribers and delivered messages.

You can also sort your statistics by:

  • Date: you can select a particular day to analyze in the date picker module.

Note: our default timezone for tracking statistics is EST. However, you can also change it and put the custom timezone to see the last 7 days statistics in the timezone other than EST, if you need it.

  • Message id: id of a particular message that you have sent to your subscribers.

Note: statistics by a particular message id is available for 14 days only at the moment. We are working on increasing this data lifetime.

Available columns:

Subscribed: amount of new subscribers attracted by Notix script in a selected period of time

Unsubscribed: amount of users who have unsubscribed from Notix notifications from your source.

*** Note: users may unsubscribe in their browser any time, not only at the exact moment of receiving of a message

Delivered: amount of notifications actually delivered to users that you have targeted by your message in a selected period of time

Impressions: amount of push notifications that users actually saw on their devices

Clicks: clicks on the delivered push notifications

CTR: performance indicator, showing the % of clicks to impressions of messages

Note: if you do not select the particular message id to filter statistics by, the columns above will be showing you the total numbers for each parameter.

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